Business Scope

OPlace Business Scope

Centered on its core positioning of "connecting directly with user needs and delivering high-value consumption experiences", OPlace has built a full-link business system covering "product R&D, supply chain management, user services, and global layout". Its specific business scope is as follows:

I. R&D and Sales of High-Quality Consumer Goods Across Multiple Categories

Guided by users’ real needs, OPlace focuses on the R&D and direct sales of scenario-based and practical consumer goods, with its core product portfolio covering three key areas:


  • Outdoor & Protective Products: Including ventilated safety helmets, lightweight outdoor gear, and protective accessories (e.g., helmet-compatible drying devices). These products strictly adhere to safety standards and are designed for durability, suitable for scenarios such as daily commuting and outdoor sports.
  • Customized Products: Based on user community feedback and market insights, OPlace iteratively launches products that meet segmented needs (e.g., personalized engraved accessories, scenario-specific functional items). Through its independent website, it enables the rapid implementation of the "demand-R&D-sales" cycle.

II. End-to-End Management of Refined Supply Chain

To ensure product quality and cost advantages, OPlace independently controls key links in the supply chain and provides end-to-end management services from "source to user":


  1. Upstream R&D & Production Collaboration: OPlace directly connects with high-quality global and local factories as well as raw material suppliers, establishing joint R&D mechanisms (e.g., customizing product functions based on user needs). It conducts sampling inspections for each production batch to ensure products meet quality standards.
  2. Warehousing & Logistics Coordination: It has built a regional warehouse network to optimize inventory turnover efficiency. Meanwhile, it coordinates domestic and international logistics resources to provide standardized delivery services (including order fulfillment tracking and logistics timeliness guarantees).
  3. Supply Chain Cost Optimization: By adopting the "direct procurement and supply" model to eliminate intermediaries, OPlace redirects cost savings from the supply chain to product pricing and quality upgrading, achieving a balance between "high cost-effectiveness" and a "sustainable supply chain".

III. Full-Lifecycle User Service & Operations

Leveraging the core platform of the DTC (Direct-to-Consumer) model—the independent website—OPlace provides exclusive services throughout the entire consumer journey, while establishing a linkage mechanism between demand feedback and product iteration:


  1. Online Retail & Operations: It manages the independent website platform (covering product display, order management, and payment security guarantees) and offers multilingual and multi-currency adaptation services to cater to the consumption habits of users in different regions.
  2. Personalized Service Support: OPlace provides solution design and implementation for users’ customization needs (e.g., product engraving, color/function customization). It also deploys a dedicated customer service team to respond to pre-purchase consultations and order follow-up requests.
  3. After-Sales Support & Demand Insight: It implements standardized return and refund procedures and solutions for product quality issues. Simultaneously, it collects user needs through questionnaires, after-sales feedback, and community interactions, providing data support for product R&D and service optimization.

IV. Global Business & Cross-Border Services

OPlace expands its international market presence to deliver consistent high-quality consumption experiences to global users, while addressing key pain points in cross-border consumption:


  1. Cross-Border Retail Operations: Through its independent website, it provides product sales services to multiple regions worldwide, covering key consumer markets.
  2. Cross-Border Logistics & Compliance Coordination: It collaborates with international logistics partners to optimize cross-border delivery timeliness. Additionally, it offers compliance support such as customs declaration and tariff policy consultation, lowering the threshold for users’ cross-border consumption.
  3. International After-Sales Collaboration: It has established a cross-border after-sales response mechanism, providing localized communication support for return/refund processes and product issues related to international orders to protect the rights and interests of global users.


OPlace has always adhered to the principle of "taking products as the foundation and services as the enabler". Through its multi-dimensional business layout, it has realized a business closed loop "from demand insight to value delivery", providing global users with consumption options characterized by "no intermediaries, high adaptability, and strong guarantees".